Strategy that becomes product.

We diagnose, design, and deliver: from strategy to working product.

We think like strategists, deliver like builders.

Large consultancies deliver diagnostics and leave. Digital agencies build without understanding the business. Vantage is both, at once: a small team combining strategic judgment with real engineering capacity, working with the client from first process map to final release.

A

Applied strategy

Diagnostic of critical processes. Business modelling and business case backed by real metrics. Direct engagement with management.

B

Bespoke technology

Design, development and integration of platforms built around the client's process. Connected to existing systems, in production in weeks, not quarters.

A + B = real, measurable impact, in four weeks.
The methodFrom first process map to working product — in about four weeks
01

Diagnose

We map the critical process end to end and pinpoint the lever that actually moves the P&L.

02

Model

Business case and target metrics, validated with management before a line of code is written.

03

Build

A bespoke platform, integrated with your existing systems, shipped in weeks — not quarters.

04

Launch

In production and adopted by the team, with impact measured against the baseline.

Selected work.

Case studies · 03 references
Case 01 / 03FMCG · 85-rep sales force · Peninsular Spain
FMCG leader — modern trade & proximity

We split the negotiation and merchandising roles — and added 1,800 points of sale to the same network.

A tablet SFA and CRM for an 85-rep modern-trade force: smart visit routing, in-store execution flows and KPI dashboards, with negotiation and merchandising roles split to lift productivity. Live in ten weeks.

+1.8K
Additional POS visited
+20 pp
Quality execution (PICOS)
+12%
Sales in visited POS
10 wks
Kick-off to release
Case 02 / 03Food & beverage · AFH channel · 23-rep force · Spain
Beverage producer — AFH channel

Proposal creation and approval, from two days to three hours.

A CRM for a producer in the AFH channel: lead management, automatic proposal generation, a management approval flow and instant ERP order creation. Built in eight weeks for a 23-rep force.

−34%
Sales-force admin time
3h
Proposal approval (was 2 days)
+17%
Expected approval-rate uplift
8 wks
Kick-off to release
Case 03 / 03Manufacturing · 235 years · 50+ employees
European premium textile manufacturer

A thousand monthly hours of manual quoting, cut down to one hundred.

We diagnosed the commercial process, pinpointed quoting as the critical lever, and shipped a bespoke platform integrated via API with existing systems — replacing a 50-minute Excel + PDF workflow across 10 reps.

90%
Operational load reduction
€36K
Monthly savings
4 wks
Kick-off to release
19 days
ROI
01/03

Built by people who've done it before.

Vantage is built by a small, senior team. We bring the rigour of top-tier consulting, the build capacity of high-growth tech, and the operator's instinct of someone who has actually closed deals.

Alejo Fernández-Cardellach Maluquer

Alejo Fernández-Cardellach Maluquer

Managing Partner

Three-time founder and ESADE BBA, and CEO of the OTA Estoy Bien Mamá, a 10+ person team. Spent over seven years at Globalpraxis as Senior Project Manager, specialised in building go-to-market strategies for large multinationals, with international experience in Singapore and South America (Ecuador and Peru).

Andreu Pujadas i Rello

Andreu Pujadas i Rello

Managing Partner

Three-time founder and ESADE BBA with a background in tech and startups and a strong commercial edge, sharpened as Strategic Account Manager at Agoda (Booking Holdings) and eDreams ODIGEO, with international experience across Asia (Thailand) and Europe (Greece, Portugal, the UK and Spain). Passionate about product, data and everything around entrepreneurship and venture capital, and driven by turning strategy into things that actually get built.

Let's build something together.