We work alongside you,
from start to finish.

Co-founder & Managing Partner

Alejo Fernández-Cardellach Maluquer

Alejo has eight years of strategy consulting experience across more than ten countries in Europe, Asia and South America. His focus is route-to-market and revenue growth management, particularly in highly fragmented and complex markets, and he has led both the strategy and the implementation of these projects.

He has also led several AI implementation projects that raised productivity in commercial and supply processes across industries. He began his career at EY, built a background in online marketing as co-founder of the traveltech startup Ahora Vuelvo Mamá, and holds a BBA from ESADE.

Co-founder & Managing Partner

Andreu Pujadas i Rello

Andreu combines a background in technology, software and AI with a commercial track record at scale. He co-founded two technology startups: Easymind, a social app for iOS and Android, and Lodgi, a furniture-as-a-service platform that raised a seed round.

At Agoda (Booking Holdings), in London and Barcelona, he drove the rollout of AI across the European teams, identifying high-impact use cases and helping build tools that automated manual work, while managing more than 200 key accounts and over €100M in annual revenue across Spain, Portugal and Greece. Earlier, at eDreams ODIGEO, he negotiated partnerships with Spain's leading hotel chains. He holds a BBA from ESADE, with an exchange at Thammasat Business School in Bangkok.